#PIECES 1982 POSTER MOVIE#

Jack Dowd, then Director, New Products Development, traveled to California to meet officials from Universal Studios. Over the phone,Р’В Universal invited Hershey to cooperate by promoting the picture.

#PIECES 1982 POSTER MOVIE#

ReeseРІР‚в„ўs Pieces sales went up significantly, held a little bit and then started coming down, not at an alarming rate, but it was certainly a bit disturbing, particularly since the company was in the process of building additional manufacturing capability.Р”Р„bout that time, Hershey Chocolate received a call from Universal Studios, and they said that Steven Spielberg was producing a movie called РІР‚СљE.T.,РІР‚Сњ and they had decided to use ReeseРІР‚в„ўs Pieces and the candy would play a featured part in the picture. But PBs wasnРІР‚в„ўt a proper name and the product was soon rechristened ReeseРІР‚в„ўs Pieces.Р”Р„t that time, Hershey was building a new manufacturing plant in StuartРІР‚в„ўs Draft, Virginia, and Hershey planned to manufacture ReeseРІР‚в„ўs Pieces there, in addition to the manufacturing in Hershey. The new product was originally named PBs. It became the basis for ReeseРІР‚в„ўs Pieces, which were made using the same procedures and equipment as Hershey-Ets.

In the 1970s, Hershey Chocolate developed a formula for sweetened peanut meal with the consistency of chocolate. This was HersheyРІР‚в„ўs first attempt at a marketing a panned product. The product was eventually discontinued, except for holiday and seasonal applications. One marketing challenge for this new product was that when the company introduced Hershey-Ets, people would say, РІР‚СљWhat is it?РІР‚Сњ And to define it, you had to use the competitorРІР‚в„ўs name. HersheyРІР‚в„ўs first panned product was Hershey-Ets, candy-coated chocolate discs or lentils. M&Ms are probably the best known example of a panned candy product. In the 1950s, Hershey Chocolate developed the capability for panning that is, sugar-coating a product. ReeseРІР‚в„ўs Pieces: E.T.РІР‚в„ўs Favorite Candy Posted JHow a great candy was saved from oblivion by a small alien visitor from outer space OR the story of ReeseРІР‚в„ўs Pieces, E.T.РІР‚в„ўs favorite candy.

Pieces 1982 poster